So apparently a small Brazilian publisher called Lote 42 had announced before the match that they would give a 10% discount for every goal Germany scored on Brazil.

Now they are actually fulfilling the promise with a 70% discount on their online store. https://www.facebook.com/Lote42?fref=ts They got so many orders that their main page crashed and they had to resurrect their old website. And people even have the gall to complain about it!